This is one of the reasons why we do so much research into our materials before they go into our watches. We were delighted to discover this vegan pineapple leather, otherwise known as Piñatex, and to be the first to include it in our ethically made watches. Since that time Piñatex is quickly gaining mainstream popularity, with brands such as Hugo Boss and H&M using the material, and for good reason.
WHAT IS PINATEX?
This new industry has created valuable jobs for locals out of materials that would have otherwise been thrown away, or burned, without a second thought. Any leftover biomass is used as a natural fertilizer, making this product zero waste.
WHY CHOOSE SUSTAINABLE FASHION OPTIONS?
Fast fashion is known to be the third largest cause of pollution in the world, accounting for 10% of carbon emissions. Choosing sustainable clothing options isn’t just a recommendation anymore, it’s a necessity. Even major celebrities like Emma Watson, Jessica Alba and Olivia Wilde are making a conscious effort to exclusively buy and support sustainable fashion brands.
In addition to the painful toll unsustainable fashion takes on our planet, the effect it has on the workers who make it isn’t something we should be ignoring. In 2013, a clothing factory in Dhaka, Bangladesh collapsed, taking over one thousand workers with it. The managers had been ordered to evacuate their employees earlier that day, but they were so money hungry that they valued the clothing being made over the safety of their employees. Unfortunately, this story is not a unique one.
Ethically made fashion doesn’t just help our planet, it helps our fellow humans. Consumers control every single product based industry. If companies start to see that we will only purchase from ethical companies, they have no choice but to listen.
WHY PINEAPPLE LEATHER?
Pinatex requires minimal additional recourses in order to be created. Since pineapple leather is coming from an already established industry, it doesn’t take up any more land or water than what’s already been expended. Vegan pineapple leather also requires no additional pesticides and is free of all chemicals on the banned substances cradle2cradle list.
Realistically, Piñatex could be used to make bags, car interiors, furniture, essentially anything that you would normally expect to be made out of genuine leather. As you can see, it makes complete sense as to why Piñatex is gaining popularity in the fashion and accessory industries, including the watch industry. Take a minute to discover a better world on your own time with our Pinatex watch collection.
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